An assortment that’s a joy to behold.

The plant shelf that always surprises!

Groene Dag brings the best home-grown plants varieties to Dutch supermarkets. In partnership with Niftrik Bloemen en Planten BV, we offer a plant shelf that looks fresh and radiates quality and reliability. Groene Dag stands out with its vibrant, green appearance and playful assortment, giving consumers that extra nudge to take a plant home.

The strength of Groene Dag lies in its total concept. It’s not just about individual plants, but a fully customised range that fits any supermarket format. From small potted plants to larger eye-catchers, every plant contributes to a seamless shopping experience. We win over consumers with both the brand experience and practical care tips accessible via the QR code – resulting in satisfied customers and repeat purchases!

What makes Groene Dag unique?

A few individual plants or a complete shelf experience? Entrepreneurs and consumers naturally choose the latter. That’s why Groene Dag perfectly meets consumer demands. It’s not just a plant you’re selling – it's a story that offers long-lasting enjoyment. This is the experience both consumers and retailers are looking for, and Groene Dag delivers with a fresh assortment of home-grown products.

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Does your product fit well within Groene Dag?

Together, we’ll explore how to perfectly tailor the Groene Dag experience to your product. We’ll provide striking branding, appealing packaging and practical care tips. While we monitor the market and create new opportunities, you’ll see the orders roll in and handle the sales from your nursery.

20+ green and flowering plants
3 major retail chains as regular customers
93%  of Groene dag products are sold in the shop

With our data and knowledge, we’ll take you to the top

Wouter van Es | Floriday, GreenPowerBI and Photography

Contact wouter
Growing Brands, Blooming Markets.