Together, we’re holding green gold.

The Green Brand Factory is a leading marketing and consulting firm for the floriculture sector. For over 25 years, we have been supporting and advising medium-sized growers in the fields of marketing and sales.

Our long-term relationships and trusted connections with growers lead to successful collaborations. Thanks to our extensive expertise and wide range of online and offline sales solutions, we market your product in the most effective way.

Helmer van Wezel and Menno van Es are the founders of The Green Brand Factory. Since 2024, their sons, Roald van Wezel and Wouter van Es, have strengthened the team, ensuring the company’s future.

Get in touch

60 years of experience in the floriculture sector

50+ growers supply our unique and wide plant assortment

5000+ contacts and an incredibly large network

Menno van Es Strategic Advice and Brand Development eMail menno

Helmer van Wezel Relations and Sales
eMail Helmer

Roald van Wezel Relations and Sales
eMail roald

Wouter van Es Floriday, GreenPowerBI and Photography eMail wouter

What can 60 years of expertise do for your market position?

Our approach may be innovative, but it’s backed by many years of experience. We know the market inside and out and we understand exactly how to fully leverage the power of a strong brand. With 60 years of expertise and a fresh perspective, we will ensure your product gets noticed and grows!

DISCOVER

Complete brands

Our unique brands are perfectly tailored to their target audience. They add value to the supply chain, provide efficiency for the end customer and are easily recognisable to consumers. How do we ensure they stand out on the shelf? Through our digital Display Creator, eye-catching branding and FloraCoach’s online care tips, among other ways!

A strong network

Our CRM contains the most extensive customer data in the industry. This valuable database includes our vast network of large-scale day-trading customers, international retailers and long-term clients. And we don’t keep it to ourselves! The most comprehensive CRM in floriculture is also accessible to TGBF growers.

Sales opportunities in focus

In partnership with GreenPowerBI, we provide insight into your specific sales opportunities – not just with your existing customers, but also with contacts from our European network. We conduct a thorough analysis to identify both low-hanging fruit and long-term orders. Our data provides a clear overview of these opportunities, allowing us to take decisive action!

Branding that delivers

Strong branding is the cornerstone of effective marketing. Every detail matters – whether it’s a sleek photo on Floriday, an appealing design, a high-impact product launch or a striking trade fair presentation. Together, we will build a rock-solid product that is ready to conquer the market. On the basis of that sturdy foundation, your product can continue to grow and thrive!

Contact us

Take advantage of 60 years of professional knowledge and marketing expertise!